Happy New Year 2023 from Tres Cabo Amigos!!!
Well, what an ending to 2022 the BAJARRIBA brand had. We began sales on Nov. 30th, 2022 in the Great State of California and set a single day sales record for a new brand of distilled liquor and/or wine with our incredible CA Distributor – 88 Spirits Corporation, a leader in the Premium Spirits Import and Distribution business for the past 13 years, by owner / founder Hari Dhiman who is also the Co-founder & Current President of Eastvale Chamber of Commerce for the last seven years!! What a great partner he and his team have been, especially helping us is his numero uno salesperson, Ms. Jill Lawson, who has an impressive resume as well. The total bottle record was set with sales to Old Town Tequila in San Diego for online sales as well as in-store purchases, as verified by both Hari and Zee at Old Town Tequila. A Special Thank You to all of YOU who helped start our dream off to an Earth-shattering beginning that continued all through the Holiday Season and into the first part of January 2023.
And if that weren’t enough, the one and only Tequila Aficionado Media announced in the December 2022 issue that BAJARRIBA had won 1st place / PLATINUM Award for the coveted “Brand of Promise” bottle / packaging of the year 2022! This is after only having sold tequila officially for one day. Tequila Aficionado Magazine awarded us for our dedication to not settling for less when we ran into all kinds of problems getting the bottle as similar as possible to the shape of Baja California Peninsula, but inverted upside down. Many problems arose as the steel mold makers of the bottle and the bottle manufacturer claimed this was the most difficult shaped bottle they had ever encountered as there were weak spots with the many curvatures and to get the bottle to stand up straight as it is tilted and staggered to the utmost, with it now being very stable and weighing 4.4 pounds when filled with 750 ml of 100% Blue Agave Tequila. The bottle is one of the heaviest on the market and is substantial as we use only recycled glass for an environmentally friendly product, and the chances of this bottle ending up in a landfill or in a trash receptacle are a resounding 0%!!! Too, Tequila Aficionado Media judges liked our synthetic cork with a wooden topper holding an inset coin logo of the Tres Cabo Amigos. Not only was our bottle a winner, but both expressions of BAJARRIBA Tequila—Plata and Reposado—were “Brand of Promise” finalists for 2022. And, we were given the inside cover for issues of both November and December 2022, so if you haven’t had the opportunity to check out Tequila Aficionado Magazine, it is available on ebook or eKindle for $ 0.00 if you have Kindle Unlimited and only $2.99 if you don't, or you can purchase the colorful 8 x 11 print magazine, which adorns our coffee table beautifully, at $19.99. It is a great conversation piece and adds class to any room. Here is the link for the December issue: https://www.amazon.com/Tequila-Aficionado-Magazine-December-2022-ebook/dp/B0BNFQ5PDB/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1674616102&sr=8-1
As busy as December has been, there is no letting up for Tres Cabo Amigos as Rico and Jay are in the planning stages of BAJARRIBA being selected at The Tequila Sponsor to NFL Quarterback great – Warren Moon’s annual Super Bowl Party – “Bowling with the Legends” this year being held at the Mavrix in Scottsdale, Arizona on Thursday, February 9th. Our own legend and partner, Mr. Tom Chambers, will make an appearance from 2:00–4:00 pm, and then he has to go to work as he does the broadcast announcements for all Phoenix Suns games, and there is a game that afternoon. Chambers appeared in four NBA All-Star Games during his career (1987, 1989, 1990, and 1991), earning game MVP honors in 1987 after scoring 34 points. He also played in the 1993 NBA Finals as a member of the Suns, but our team lost to the Chicago Bulls. He is one of just two players currently eligible for induction into the Basketball Hall of Fame who have scored 20,000 points but have not been inducted. Last year, our amigo and partner was nominated, so perhaps this year we will get to see Tom rightfully inducted. To give you an idea of what an honor it is to have been selected, The Tequila Sponsor should consider this: Terry Bradshaw, formerly of the Pittsburgh Steelers and winner of four Super Bowl rings, has his own whiskey and has been asked to be the whiskey sponsor for the “Bowling with the Legends” Super Bowl event.
What a wild and busy January and February we have in store for us as Barrett Jackson Auto Auction is in my home-town of Scottsdale, AZ, January 21–29, and then we have the TPC Scottsdale Golf Tourney, and then Super Bowl LVII arrives at State Farm Stadium, home of my Arizona Cardinals in Glendale, AZ, on Sunday, February 12th, 2023. You can bet we’ll all be celebrating, as will some of our neighborhood bars and restaurants that carry and sell our BAJARRIBA Tequila, such as Juan Jaime’s Tacos and Tequila in North Scottsdale. Los Olivos Mexican Patio in Old Town Scottsdale and Mountain View Pub in Cave Creek, to name just a few choices for you. When visiting Arizona, please support those restaurants that support us, and if you want your own bottle, just go to our website and click on "Buy Now ” and if you are in one of the 25 states that allow liquor to be sent to you, then Old Town Tequila will take care of you. We have a list of the states on our website: https://www.Bajarriba.com
For more information on BAJARRIBA® Tequila and to find out what charities and orphanages the Tres Cabo Amigos support, please go to Bajarriba.com or click onto the following link: https://www.Bajarriba.com and visit our FaceBook page: Bajarriba Tequila | Facebook
Rico Austin is an accomplished international award – winning author of 11 books and has a PhD in Tequila. He is the Managing Partner of Tres Cabo Amigos and a fellow founding partner with Mr. Jay Nance and Mr. Michael Hill. BAJARRIBA® has earned Tequila Aficionado’s coveted “Bottle of the Year / Packaging 2022” as announced in December 2022 issue. Too, BAJARRIBA was a Brand of Promise Finalist for both expressions consisting of Plata and Reposado. BAJARRIBA® will also have an expression of Anejo in approximately another 6 – 8 months, for a total age of around 20 months. Salud with “Peace, Love & Tequila” ® !!!