Well, what an ending to 2022 the BAJARRIBA brand had. A Special Thank You to all of YOU who helped start our dream off to an Earth-shattering beginning that continued all through the Holiday Season and into the first part of January 2023.

Whiskey is a classic drink, and you can certainly drink straight bourbon whiskey on its own. Plenty of people have, with 2018 alone seeing $253.8 billion U.S. alcohol sales, a 5.1% increase since the year prior. But whiskey can also be mixed into some of the most iconic cocktails in the world.

Tequila has rebranded itself as no other category of spirit has done in the last 10 years. Disappearing are the years where tequila is thought of as a party shot to get intoxicated on a wild night and feel shitty for three days afterward. Our informed and more sophisticated customers and consumers are finally seeing this spirit as worthy of sipping and savoring.

It is officially Autumn! We thought we would share some of our favorite Fall bourbon cocktail recipes with you. Each recipe is for a classic whiskey drink with an autumn twist, and a spooky Halloween recipe to round out the list.

In the first BAJARRIBA blog, I mentioned that I would expand upon how the Tres Cabo Amigos all met in Cabo. I am going to share the story of how we all met and became the Tres Cabo Amigos.

Peace, Love & Tequila!!! That is the slogan of the Tres Cabo Amigos who have brought the new, exciting and exquisite taste of BAJARRIBA Tequila to the forefront of distribution. This newly formed company by three long-time friends consisting of Rico Austin, managing member co-founder; Jay Nance, co-founder; and, Michael Hill, co-founder who too had the idea of trying to have a bottle designed as the BAJA upside down.

Costa Mesa, CA – Live. Purposeful. That is the tagline for Baja United Group, the newly formed company by Jim Riley (President, Baja United Group). An industry expert with over 30 years of experience in the beverage and spirits sector (Ketel One Vodka, Azunia Tequila) will translate his background to successfully navigate the direction of this new venture.

Baja United was selected by Young’s Market Company (YMCO) to be one of their suppliers of Baja Wines. After several discussions and research by both teams, Baja United received an order from YMCO for over $26,000 earlier this month.

After securing important contracts with wineries, brewery partners, and US Distributors, Baja United has decided to make a public offering so that the vision can extend beyond its founder’s immediate circle.

Baja California, Mexico serves both great wine and food alongside a community of inspiring culture and people. Recently, the major media has set their specific attention on the wine region of Valle de Guadalupe.

As part of our efforts to give back, the Baja United Group recently made a donation to Rancho Santa Marta, an orphanage supported by Cameron Steele. Cameron has a strong love for Baja and a great passion for giving back. Because of this, we thought you’d like getting to know this Baja Game Changer so we reached out to learn more.

My experience with the Cabernet/Syrah blend comes primarily from Australia, where the two grapes are commonly planted in the various regions of South Australia, both as single variety or as blends.

To be honest, I feel like a review of “current vintage” Gran Ricardo is premature. Everything about this bottle – thick glass, waxed over cork, deep punt – screams “take me seriously!” and “give me time,” but I also think it’s fair to treat this wine with the immediacy expected by consumers.

Jim Riley’s love affair with the Baja peninsula began as a teenage surfer, driving down from his Orange County haunts to catch the famed waves along the “lower” portion of what was once greater Mexican California.