An Ideal Way to Sip and Savor BAJARRIBA® Tequila and Fine Agave Spirits
Tequila has rebranded itself as no other category of spirit has done in the last 10 years. Disappearing are the years where tequila is thought of as a party shot to get intoxicated on a wild night and feel shitty for three days afterward. Our informed and more sophisticated customers and consumers are finally seeing this spirit as worthy of sipping and savoring. This transformation is in part due to the rise of 100% blue weber agave-based juice, which offers fabric, constitution, and refinement of craft brands that simply doesn’t exist within the sugar-spiked mixtos that previously overshadowed and dominated the agave spirit market.
Sales of high-end and craft brand tequila have quadrupled (Yes, four times growth) since 2012 in the United States. Agave spirits have overtaken whiskey as the number two-spirit in the USA and either late this year or early 2023 tequila along with the other agave spirits will overtake vodka as Numero Uno producto in distilled spirits. If you and your friends are still drinking your tequila out of a shot glass, then you may need to go online or visit a store that offers houseware as you need some worthy stemware to taste and enjoy our luxury tequila, and to do yourself some true justice as a consumer to get the most for your dinero.
BAJARRIBA® and other noble, complex tequilas are now earning the respect they deserve, and not being misrepresented as a fast, cheap, easy way of getting right into festivity mood with a straight knock back in the throat from a shot glass. This was the old way of getting the effects of tequila and not treating the excellent agave spirits with the same esteem and appreciation of a fine bourbon, cognac, or wine.
Some tequila tasters prefer the flute to capture the essence and taste the spirit as the aromas float to the top of the glass and you are able to grasp the earthy agave notes in the flute directly to your nose. In a shot glass, it is impossible to capture the taste and aroma of the tequila spirit. Using a flute increases the finesse value, as it is pleasing to the eyes which will enhance the sipping pleasure.
Another alternative of which I am most sentimental is of using the Riedel Tequila Glass which was custom built for professional tequila tastings. Too, this is the glassware of the well-respected Master Catador Mike Morales and Senior Catador Alex Perez as well as Lisa Pietsch, Managing Partner of Tequila Aficionado prefer when sniffing, sipping and savoring their favorite agave spirits. The two of them, Ms. Lisa and Mr. Mike also have written and published the TEQUILA AFICIONADO Consumer Catador Course, A Comprehensive Course for Tequila Lovers from Field to Glass. I am personally involved in taking the class at this time and am the proud owner of TEQUILA AFICIONADO Virtual Tasting Guide, A Comprehensive Guide for agave spirits Brand and influencers to create and host virtual and in-person tastings for consumers and industry partners.
When you sip excellent tasting, exquisite tequila from a fine glass you are paying homage to all the detail, the hard work of the jimadors, the distillery crew, the bottlers, and of course to the great history of the agave spirits and the beautiful Mexican culture.
For more information on BAJARRIBA® Tequila and to find out what charities and orphanages the Tres Cabo Amigos support, please go to Bajarriba.com or click onto the following link: https://www.Bajarriba.com and visit our FaceBook page: Bajarriba Tequila | Facebook
About Bajarriba®
Rico Austin is an accomplished international award–winning author of 10 books and has a PhD in Tequila. He is the Managing Partner of Tres Cabo Amigos and a fellow founding partner with Mr. Jay Nance and Mr. Michael Hill. BAJARRIBA® has earned Tequila Aficionado’s coveted Brand of Promise for their unique, baja-shaped bottle packaging and for both expressions of Plata and Reposado. BAJARRIBA® will also have an expression of Anejo in approximately another 10 months. Peace, Love & Tequila ® !!!